Milan, every day.

The city rider is the customer who rides most often and gets advised least. They do not need anything for crossing the Alps, they need something for twelve kilometres in the rain — twice a day.

TUCANO URBANO serves exactly that: nano rain gear that folds into a top case, overshoes, hi-vis vests, gloves for every season.

Further up it gets more serious. The AIRSCUD airbag vest sits at the top of the range, along with textile jackets and motorcycle jeans with protectors.

For the trade this is the brand with the small baskets and the highest frequency. Customers who buy here come often — and eventually for the jacket.